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What Is Design Thinking?

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who are not trained as designers to use creative tools to address a vast range of challenges. Design thinking can be applied to problems both big and small, put simply it is a method and a way of seeing the world.

It allows for us to step back and take a look at a problem or opportunity and from several viewpoints create choices in a space where perhaps the mind was closed. In creating these choices and viewpoints we then allowed for a rounded decision to be made” - Angela Farrelly Founder Disruptive Unicorns.

At Disruptive everyone is trained in design thinking – its at the core of how we approach problems and is a key trait in our mindset. Our teams are full of people who have trained in fields like, accountancy, marketing, arts and entertainment, digital, technology, e-commerce and many others.

Together, we live and breathe design thinking as a way of explaining ideas so others can use it too. The trick to design thinking is to have an open mind and remain neutral so ideas and solutions can flourish – you will hear us frequently say we are “YES AND” people as we adopt a beginners mindset with the goal to be curious and remain open to ideas.

If you put people at the core of your process and help to solve for how they are experiencing your solution, then you can’t go wrong. Staying focused on the people you are designing for ensures you will attain the best solutions for them.

Everyone can think like a designer, its simply about serving the world through the eyes of the experiencer.

ABOUT US... UNICORN - A start-up company valued at over $1 billion.

The mythical animal represents the statistical rarity of such successful ventures.

Since 2017 Disruptive has been leading the way with Design Thinking for solving problems. Disruptive is an award-winning Chartered marketing Firm, using tools backed by The Chartered Institute of Marketing CIM UK, IDEO and Strategyzer. Disruptive Unicorns is passionate about helping businesses to take on the world. We specialise in advertising campaigns, inbound marketing and lead generation. Using design thinking, we help businesses scale in a sustainable growth manner. We blend design thinking, advertising campaigns and digital marketing technology to rapidly grow customers businesses while placing their goals at the core of everything we do.

Disruptive Unicorns is an award winning Chartered Marketing Firm using Design Thinking for developing transparent ROAS campaigns. If you would like to talk to us about how you can develop the right campaigns for conversions you can book a consultation with us! Or reach out at anytime to


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