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Founded in 2017 we are avid destination marketers and story tellers who love to help brands grow through intelligent advertising and marketing. 


Inspired dreams that create desire 


It's all about the stories and the experiences that move your target market. Understanding their motivations improves conversions. We create the campaigns or events that excite and inspire. 

Disruptive Unicorns is focused on destination marketing, creative content, activations and campaigns that help brands to tell their stories to people who need to hear them.   


We work across Asia Pacific and Europe with destinations or brands that need to achieve results.  ​If you’re interested in working with us or joining the Disruptive Unicorns team then please don’t hesitate to get in touch.



Angela and the team have helped thousands of companies to embrace creative and branded story telling that facilitated their growth. She has led the team to represent Tourism Authority of Thailand on hundreds of events and Thailand Tourism Brand Management and formally held the role of official Thailand Market representative in New Zealand as well as creating and delivering destination marketing and airline campaigns across the pacific region.


She actively works with Destinations, Travel and Tourism Boards as well as Brands for the promotion of destination marketing. She has a passion for developing market segmentation and behavioral psychology in the buyers journey particularly within the luxury, youth and influential tourism segments. She has been working in destination marketing across tourism, immigration, recruitment and luxury brands since 2005 and loves to create stories about why a brand or destination is right for you. 


As President for the Jury in the World Independent Advertising Awards and as a Judge for the World Tourism Film Festival Angela is a leading expert in advertising creative for tourism and global brands. She is a Guest Lecturer for The College of Law, and regularly shares her knowledge by presenting at conferences internationally and was acknowledged by LinkedIn as a #linkedin100 (top 100 social media managers globally) later listing her in the Top 10. She has been an "in demand" speaker at social media conferences globally.


Prior to founding Disruptive Unicorns, Angela worked for some of the world's most recognised corporations including Air New Zealand and IAG. Angela has been Chair of the Pathways Industry Advisory Board for Unitec, a Judge for the NZ Social Media Awards and is an active speaker and MC. She is passionate about travel and tourism and loves to tell stories that bring destinations to life. 

Angela Farrelly
Fellow Chartered Marketer
Founder and Managing Director
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